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DongGuan Lvsen Wood Co.,Ltd.

Date:2013-09-16   Click Acount5004Times

Nowadays, our network spread rapidly in the economic crisis, more SMEs to see the era of the network upgrade sales in the last economic crisis, the network industry is affected by all industries in the least, even more surprising is that the network economy crisis in the pace of development is picking up speed. Now, the tide of the global economic crisis has passed, however, gradually more and more SMEs to join the ranks of network marketing, the Internet age has brought us the facilitation of information, without going to understand the world in Vientiane, network industries, large-scale prototype has already appeared in various network companies, business information in the network tide recount. Appliances, education, office, industry information, etc. more and more join. Which will have office furniture, we specifically analyze the status of our office furniture e-commerce. First: the office furniture industry is more a product covered, but not a commodity in great demand, product variety, ranging from dozens to more than hundreds, just hundreds of kinds of product categories reached, do not say, under a variety model, these factors have led to the promotion and office furniture in the network marketing more difficult, early on a larger workload. Second: manufacturers, to promote fierce competition between platforms, such as Alibaba's platform in search of office furniture in front of all network marketing treasure user information is compared with the high integrity through a file, the following is through faith, and finally The average user is Ali, Ali's update speed, one minute before the first, after a minute is likely to see, so much to protect the product net sales came in behind the base of treasure that simply is not possible, the amount of information too, not to mention Ali also to grasp the updated rules of order.
Third: The different modes in different regions of China, the gap is relatively large, such as coastal development relatively fast early start, late start in the Mainland, there is no perfect strategy to promote sales, the country's largest market is difficult to be integrated, resulting in waste of resources.
Fourth: lack of social network marketing professionals, in the current college, graduates of colleges of analysis, one does not have the expertise to two people are not keen to work with little experience in this industry, so although there is a network of information more, but most are disorganized, lack of systematic, usually lax management, Internet marketing in its infancy. Yet these enterprises to improve, to recruit some staff have professional qualifications.
Fifth: office furniture is important for enterprises, institutions, large quantities of the order, one of the few people who would like information on the Internet search habit, are more inclined to traditional shopping patterns, unlike electronic products , accessories for the young family of such products, although there are competitive pressures, but not as difficult as office furniture. Sixth: the distribution area, accompanied by the mention of e-commerce is a good logistics, in order to improve e-commerce, not a good logistics service impossible, for office furniture, logistics is even more important because Office furniture is relatively low threshold of such goods, manufacturers are more important to focus on the local market, in order to develop foreign clients only in the factories, logistics providers do consider the formation of a high-quality logistics team for the distribution of goods is very important .
Seventh: many kinds of office furniture products, but the style, color in a single, can not meet the individual needs of people, developers of new varieties in the type of furniture should devote more efforts, it is important now is the buyer's market, the product should follow the times of form the vast majority of people's preferences. Phasing out behind the market products, as a business manager, should be thoughtful, to grasp the biggest trend in order to achieve long-term development of enterprises.
Eighth: With China's accession to the WTO, and more openness to foreign trade, foreign office of a number of leading brands and gradually the flow of the domestic market, as some countries in Europe and America than in China started as early as this type of industry, technology, management and more mature to form the industrial chain on China's industry is a huge shock.
In short, the world is not difficult to do business, engage in Internet sales must adhere to, we should look farther, stick to do a good job, to innovate and adapt to the market, only to emerge it may not be eliminated, I believe our office the furniture industry will be able to time in the future gradually worked out their own set of marketing, sales strategies.

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